Monthly Archives: August 2012


iPad 3 Commercials

I’ve been seeing ads for the new iPad, which features the “retina” display.  It looks beautiful, and it appears to double the resolution of the screen.  Like all Apple ads, it’s very crisply done.  But what’s interesting to me (and was similarly interesting about the LEAP promotional video a few months ago) is that the one activity they actively avoid showing is typing.  Out of curiosity, I pulled up the official “trailer” for the iPad 3 that Apple released in March.  It’s over five minutes long, and I didn’t notice a single sequence where they show someone using the virtual keyboard.   The virtual keyboard has always been one of the least functional features of the iPad, and Apple has known this from the beginning – even in the original advertisement during the the Academy Awards in 2010, they don’t actually show anyone typing (they show the virtual keyboard for a split second, but don’t show it actually being used).  I’m hoping to change that.



Promotional Video

Puppy Parade!

We’re currently producing a video that shows some of the tasks that the tablet version of ASETNIOP can be used to accomplish.  We just shot the initial footage last night, so it won’t be ready for a while, but I wanted to share one of the slides that’s part of the demonstration sequence.  It’s a reference to what’s been one of my favorite TV shows over the last few years – Community.  I actually spent about six months living within walking distance of Glendale Community College, which was apparently Dan Harmon’s inspiration for Greendale, but I never actually took a tour of the campus.  I’m not too optimistic about the show’s future, but they can’t really go wrong if they manage to shoehorn another puppy parade into one of the upcoming episodes.




Welcome to the new ASETNIOP Blog

We’ve just set up this blog in order to keep everyone up to date with what’s going on with ASETNIOP. Please check back soon for more updates and entries.